More than a phrase. A global statement.
Respect the beans is a global statement shared by millions online: respect where things come from, and never lose sight of the essence behind the surface.
Respect the Beans means more than coffee – it’s a mindset. A reminder to value origins, roots, and authenticity in everything we do. To never lose sight of the essence behind the surface.
Of course, it’s also about coffee. From the farmers and pickers, to the roasters, and baristas, and the communities that gather in cafés worldwide – every cup begins with a single bean.
The movement even inspired a song — Respect the Beans is now streaming on Spotify, Apple Music, and all major platforms. A global anthem about origins, values and coffee.
From a post to a global statement. Respect the Beans.

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🎵 Respect the Beans – now streaming worldwide

Turn up the volume and feel the vibe of the global soundtrack for all coffeelovers.

Now on Spotify, Apple Music, Deezer & more

ABOUT THE SONG

The viral hype didn’t stop at T-shirts and posts – it became music.

Respect the Beans is our anthem to coffee culture: bold, energetic, and made to move from cafés to playlists around the world.

With beats rooted in hip hop and lyrics celebrating origins, culture, and connection, the track turns a simple phrase into a global soundtrack for coffee lovers.